Service Operations Management : Strategy, Design and Delivery

Witt, Christine; Muhlemann, Alan

ISBN 10: 0131499157 / ISBN 13: 9780131499157

Edité par Prentice Hall PTR, Paramus, NJ, U.S.A., 1997

A propos de cet article

8vo. slight waviness to top of pages. N° de réf. du vendeur 229

Détails bibliographiques

Titre : Service Operations Management : Strategy, ...

Éditeur : Prentice Hall PTR, Paramus, NJ, U.S.A.

Date d'édition : 1997

Reliure : Paperback

Etat : Good+

Type de livre : Book

A propos de ce titre

Synopsis :

A complete guide to the strategy, design and delivery of services in today's highly competitive business environment. Presents the ideas and concepts necessary to understand and manage operations in service environments. The book is organized around three main elements of service management: strategy, design and delivery. It explains the strategic importance of services, as well as their relationship to other functions of the organization, such as marketing and human resource management. It also presents several tools and techniques to help managers improve service processes, streamline delivery, and enhance decision making. All operations and service managers.

Présentation de l'éditeur:

The focus of the text is on those issues concerned with the management of the processes associated with the delivery or provision of a service. Presents the ideas and concepts necessary to describe and understand the different facets of operations management in service environments eg: healthcare, financial, legal, professional, leisure, tourism, retail, distribution and transportation. The book is structured around three key themes - strategy, design and delivery.

Instructor's Manual with Transparency Masters (0-13-650151-6).