Services Marketing Cases in Emerging Markets: An Asian Perspective

ISBN 10: 3319329685 / ISBN 13: 9783319329680

Edité par Springer, 2016

In English. N° de réf. du vendeur ria9783319329680_new

Synopsis :

Service experience and co-creation.- Service branding and Servicescapes.- Transformative services.

À propos de l'auteur:

Sanjit Kumar Roy is Assistant Professor, at the University of Western Australia, Australia. His research interests include Services Marketing and Consumer-Brand Relationships. He co-edited Marketing Cases for Emerging Markets. He has published in European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Internet Research and Journal of Services Marketing among others.

Dilip S. Mutum is Associate Professor of Marketing at the Nottingham University Business School (NUBS). Before deciding on an academic career, Dilip has worked with various organisations in different capacities. This includes a short stint as a sub-editor with The South Review magazine and as the Communications Officer for Consumers International - Asia Pacific office. An avid blogger, Dilip's research interests include digital consumption, social networking, customer relationship management, and social marketing. His primary expertise lies insearch engine optimisation and social media marketing.

Bang Nguyen, PhD, is a faculty member of the Marketing Department at the East China University of Science and Technology (ECUST), School of Business, in Shanghai, China. Previously, he held positions at the Oxford Brookes University and the RMIT International University Vietnam. His research interests include branding, CRM, services marketing, consumer behavior and innovation management

Détails bibliographiques

Titre : Services Marketing Cases in Emerging Markets...
Éditeur : Springer
Date d'édition : 2016
Reliure : Couverture rigide
Etat : New