The Spot: Rise of Political Advertising on Television

Edwin Diamond

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Langue : anglais

Edité par MIT Press Ltd, 1984

0262040751 / 9780262040754

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A propos de cet article

In this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.…

N° de réf. du vendeur CIN0262040751VG

Titre
The Spot: Rise of Political Advertising on Television
Auteur
Edwin Diamond
Éditeur
MIT Press Ltd
Année de publication
1984
État de l'article
Very Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
0262040751
ISBN à 13 chiffres
9780262040754

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

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