How to Start a Successful Creative Agency: Essential Business Guide for Graphic Designers, Copywriters, Filmmakers, Photographers, and Programmers

Strote, Andy

/ ISBN 13: 9798502807579

Edité par Independently published, 2021

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00083881464

Synopsis :

This book gives you a solid business foundation to launch and grow your agency. Learn how to attract professional clients and become their preferred communications partner. That means more billable hours, less time pitching.

• Learn how to set up your business and manage it for profitability
• Find the right business structure for your agency
• Understand what clients are really looking for from creative agencies
• Gain confidence talking to clients about money
• Explore options for the highest-paying niches
• Discover how to get on closed vendor lists for corporations and government
• Learn the best ways to manage employees, freelancers, and clients
• Includes a proven template for estimates that win jobs

TABLE OF CONTENTS
These 23 chapters will help you build your successful agency:

1. Starting Your Own Creative Agency
2. Taking Advantage of School
3. Amateur Creator vs. Professional
4. Getting a Job—You’re in the Business
5. Starting Your Freelance Business
6. Preparing to Launch Your Company
7. Business Structures—Which One is Right for You?
8. Writing a Business Plan
9. Your Money Attitude
10. Starting Up
11. Running Your Agency
12. Decision-Making
13. Defining Your Services
14. Working with Clients
15. Managing Your Agency’s Growth
16. Talking to Clients About Money
17. Your Estimates Can Make or Break You
18. Billing and Payment Terms
19. Adding People
20. Managing Employees and Benefits
21. Take Time Sheets Seriously
22. Growing Your Agency
23. Legal and Insurance

HOW WILL THIS BOOK HELP YOU?
The biggest problem many freelancers and small agencies face is running their businesses.
Great creative or smart programming isn’t enough. You must take care of the many business aspects of running your agency.
This book will give you strong business structures for your company.
With this knowledge, you can focus your creativity on what you love doing.

WHAT THIS BOOK WON’T DO FOR YOU
This book won’t teach you creative skills. I assume you are delivering your services at a professional level.
As an agency owner, you have to excel at both your craft and business. It may not come naturally to you, but you can learn. I did, and so can you.

WRITTEN IN A FRIENDLY, PRACTICAL STYLE
The book is packed with specific tips you can use today.
Wherever you are on your journey, whether you’re just starting or have years of experience, you’ll find useful ideas to improve your business.
Get your copy of How to Start a Successful Creative Agency now.

ABOUT THE AUTHOR
I have been a copywriter, creative director, and founder of three creative agencies in Toronto.Before I started my agencies, I wrote for six ad agencies.

In my first agency, I was a solo freelance writer. When my billing got well into six figures, I decided to start a larger agency.
I found a compatible graphic designer who became my partner. Together, we launched Fireworks Creative, one of Canada’s first truly integrated creative agencies.

In five years, we grew the company from two to 30 people. We were on the radar of two companies interested in buying our firm and sold it to an IT company.

Six months later, I started Context Creative with a partner. We grew that company to 28 people. A few years ago, I sold my shares to my partners.

Through all this, I’ve learned the nitty-gritty of running a business, how to find the best clients, and the most practical ways to work with staff and partners.

I’ve been lucky to work with great partners, collaborators, and clients.

With this book, I want to help creators succeed in their own agencies. There’s never been a better time.

Détails bibliographiques

Titre : How to Start a Successful Creative Agency: ...
Éditeur : Independently published
Date d'édition : 2021
Reliure : Couverture souple
Etat : Very Good