The Story Factor (2nd Revised Edition): Inspiration, Influence, and Persuasion through the Art of Storytelling

Annette Simmons

2 769 évaluations par Goodreads

Langue : anglais

Edité par Basic Books, United States, London, 2006

0465078079 / 9780465078073

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

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A propos de cet article

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From who I am" to I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de réf. du vendeur GOR002923997

Titre
The Story Factor (2nd Revised Edition): Inspiration, Influence, and Persuasion through the Art of Storytelling
Auteur
Annette Simmons
Éditeur
Basic Books, United States, London
Année de publication
2006
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0465078079
ISBN à 13 chiffres
9780465078073
Édition
2ème Édition
Poids de l'article
313 grammes
Dimensions
212.0 x 142.0

WorldofBooks

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Article7 à 12 jours ouvrés5 à 9 jours ouvrés
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