The Theory and Practice of Revenue Management

Garrett J. van Ryzin

ISBN 10: 0387243763 / ISBN 13: 9780387243764

Edité par Springer US, 2005

A propos de cet article

Druck auf Anfrage Neuware - Printed after ordering - The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book's purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.

N° de réf. du vendeur 9780387243764

Détails bibliographiques

• Titre: The Theory and Practice of Revenue Management
• Éditeur: Springer US
• Date de parution: 2005
• Langue: anglais
• ISBN à 10 chiffres: 0387243763
• ISBN à 13 chiffres: 9780387243764
• Reliure: Taschenbuch
• État de l'article: Neu
• Dimensions: 233 L x 155 H x 41 P (en millimètres) 233 millimètres de largeur par 155 millimètres de hauteur par 41 millimètres de profondeur
• Poids: 1109 grammes

A propos de ce titre

Synopsis

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.