The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science)

Talluri, Kalyan T.; Ryzin, Garrett J. van

ISBN 10: 0387243763 / ISBN 13: 9780387243764

Edité par Springer, 2005

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N° de réf. du vendeur ERICA77303872437636

Détails bibliographiques

• Titre: The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science)
• Éditeur: Springer
• Date de parution: 2005
• Langue: anglais
• ISBN à 10 chiffres: 0387243763
• ISBN à 13 chiffres: 9780387243764
• Reliure: Paperback
• État de l'article: Like New
• Type de livre: book

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Synopsis

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.