Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Yunker, John

ISBN 10: 1618220497 / ISBN 13: 9781618220493

Edité par Byte Level Research (edition ), 2017

A propos de cet article

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

N° de réf. du vendeur 1618220497-8-1

Détails bibliographiques

• Titre: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
• Éditeur: Byte Level Research (edition )
• Date de parution: 2017
• Langue: anglais
• ISBN à 10 chiffres: 1618220497
• ISBN à 13 chiffres: 9781618220493
• Reliure: Paperback
• État de l'article: Very Good

A propos de ce titre

Synopsis

Succeed Globally. Passport Not Required.

You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

• A process for creating world-ready products, websites, and software
• Cultural insights into China, Russia, Germany, Brazil, India, and more
• Tips for localizing text, images, icons, and pictures for the world
• New rules of the translation economy

In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.

About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.

À propos de l?auteur

Over the past decade John has helped hundreds of companies and organizations improve their global websites and processes. He also has extensive experience managing globalization on the client side, most recently as a sr. program manager at Microsoft. He has written a number of landmark reports, including nine annual editions of The Web Globalization Report Card. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John has spoken at numerous industry events, including the Unicode Conference, Internet Retailer, and Localization World. He has a bachelor's degree from the University of Missouri School of Journalism and an MS from Boston University. He is a contributor to UX Magazine.