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D�tails bibliographiques

Titre: Understanding Communication Theory : A Beginner's Guide
�diteur: Routledge
Date de parution: 2015
Langue: anglais
ISBN � 10 chiffres: 0415748046
ISBN � 13 chiffres: 9780415748049
Reliure: Couverture souple
�tat de l'article: good

A propos de ce titre

Synopsis

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory, and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Featuring exercises, sample student papers, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

� propos de l?auteur

Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.

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