Understanding Communication Theory

Croucher, Stephen M.

ISBN 10: 0415748046 / ISBN 13: 9780415748049

Edité par Taylor & Francis Group, 2015

A propos de cet article

N° de réf. du vendeur 95289132

Détails bibliographiques

• Titre: Understanding Communication Theory
• Éditeur: Taylor & Francis Group
• Date de parution: 2015
• Langue: anglais
• ISBN à 10 chiffres: 0415748046
• ISBN à 13 chiffres: 9780415748049
• Reliure: Couverture souple
• État de l'article: New

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Synopsis

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory, and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Featuring exercises, sample student papers, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

À propos de l?auteur

Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.