Using Communication Theory Vol. 1 : An Introduction to Planned Communication

Windahl, Sven, Olson, Jean T., Signitzer, Benno

ISBN 10: 0803984316 / ISBN 13: 9780803984318

Edité par SAGE Publications, Limited, 1992

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Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP14643385

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Titre : Using Communication Theory Vol. 1 : An ...

Éditeur : SAGE Publications, Limited

Date d'édition : 1992

Reliure : Couverture souple

Etat : Good

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Synopsis :

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication campaign? In examining these and similar questions the authors offer students helpful guidance through the often complex area of communication theory, relating it throughout to its practical implications.