The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Paperback)

Adam F. Simon

ISBN 10: 0521001919 / ISBN 13: 9780521001915

Edité par Cambridge University Press, Cambridge, 2002

A propos de cet article

Paperback. This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires. This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

N° de réf. du vendeur 9780521001915

Détails bibliographiques

• Titre: The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Paperback)
• Éditeur: Cambridge University Press, Cambridge
• Date de parution: 2002
• Langue: anglais
• ISBN à 10 chiffres: 0521001919
• ISBN à 13 chiffres: 9780521001915
• Reliure: Paperback
• État de l'article: new

A propos de ce titre

Synopsis

This study investigates candidate behavior in American electoral campaigns.

Présentation de l'éditeur

This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.