Write to Sell: The Ultimate Guide to Great Copywriting

Andy Maslen

ISBN 10: 1904879993 / ISBN 13: 9781904879992

Edité par Cyan Books and Marshall Cavendish, 2007

A propos de cet article

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Détails bibliographiques

• Titre: Write to Sell: The Ultimate Guide to Great Copywriting
• Éditeur: Cyan Books and Marshall Cavendish
• Date de parution: 2007
• Langue: anglais
• ISBN à 10 chiffres: 1904879993
• ISBN à 13 chiffres: 9781904879992
• Reliure: Paperback
• État de l'article: Used; Good

A propos de ce titre

Synopsis

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.

Présentation de l'éditeur

We live in a world that is increasingly text-dominated. As a result, in sales and marketing, appealing to your customer through the written word has never been more important. Yet sales writing tends to be the overlooked part of the marketing mix. In fact, it has been proven that original and inspiring sales copy can have a longer-lasting impact on target audiences. Write to Sell is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! Now fully updated, this bestselling book is aimed at anyone (from small and large companies) who needs to write sales copy (emails, letters, brochures, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.