Titre: Getting the Most From Your Yellow Pages Advertising, Second Edition: Maximum Profits at Minimum Cost
�diteur: Aegis Publishing Group, Ltd.
Date de parution: 1997
Langue: anglais
ISBN � 10 chiffres: 1890154059
ISBN � 13 chiffres: 9781890154059
Reliure: Paperback
�tat de l'article: New

A propos de ce titre

Synopsis

Book by Maher Barry

� propos de l?auteur

Barry Maher is widely considered the nations leading independent authority on Yellow Pages advertising. His clients have ranged from multimillion dollar organizations like ABC/Capital Cities, the American Bar Association and Budget Rent-a-Carto the Smallest mom-and-pop operations. A popular convention speaker, he regularly contributes articles to a variety of trade and professional magazines, and he has received coverage in publications such as the New York Times, Walt Street Journal, Los Angeles Times, San Francisco Examinerand Adweek. ln the mid-1980s he was the number-one Yellow Pages salesman for GTE, one of the largest directory companies in the world. His other books include The Prentice Hall Marketing Yearbook series and The Marketer's Trouble shooter (with Vickie Montgomery). He resides in Santa Barbara, California.

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