It's Nice to Play, It's Good to Play

Boromissza Zsolt

Edité par Date d'édition : 1965

Size: Double Tram poster (cca. 34 x 24 cm). Double tram poster for toy promotion It is hard to tell if this poster was a propaganda or a commercial poster but probably both In the Socialist times many commercial posters could be considered propaganda posters because most companies were state owned On this poster only one brand name Mikrolin is apparent but it is very small It is on the train engine held by the boy but the slogen in the top left corner is much more dominant It s nice to play it s good to play Hence it is not obvious that this poster was made to promote the importance of playing or to promote the brand Mikrolin After the Second World War toys were made in smaller manufactories from spare wooden material which couldn t be utilized in carpenter workshops From 1948 this production was taken over by the industrial cooperatives as a result of the nationalization By 1953 toys were mass produced in Hungary In 1952 a toy supervising commettee was established and all toys designed and produced in Hungary went through the censorship of this committee All toys had to be designed in one office supervised by the government Displaying a certain brand on a poster or just simply calling the attention for buying toys meant basically the same thing since all toys people could buy were produced by state owned companies It was the case with Mikrolin as well which was producing toy railways On the poster there is a boy and the girl The boy is holding the classic toys for boys the above mentioned Mikrolin toy railway and a tank while the girl is playing with a doll Both of them are very happy and satisfied with what they have This is a typical socialist portrayal that always shows how happy the people are and that happiness is caused by the government The cartoon like style of the composition was commonly applied in the sixties it is very decorative thanks to the harmony of its colours and the small details such as the girl and her doll are wearing the same bow. N° de réf. du vendeur 2227

Détails bibliographiques

Titre : It's Nice to Play, It's Good to Play
Date d'édition : 1965
Reliure : Paper, offset lithography.
Etat : Near mint.