Mukherjee, tanushri (30 résultats)

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  • Langue : anglais

    Edité par Taylor and Francis Ltd, GB, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA

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    Etat: Neuf

    EUR 65,91

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    Quantité disponible : 2 disponible(s)

    Paperback. Etat : New. The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

  • Langue : anglais

    Edité par Taylor and Francis Ltd, GB, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : Rarewaves USA, HEBRON, KY, Etats-UnisRarewaves USA

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    Etat: Neuf

    EUR 68,82

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    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponible(s)

    Paperback. Etat : New. The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

  • Langue : anglais

    Edité par Routledge, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books

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    Etat: Neuf

    EUR 61,05

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    Quantité disponible : 3 disponible(s)

    Etat : New.

  • Langue : anglais

    Edité par Routledge, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books

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    Etat: Neuf

    EUR 71,98

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    Etat : New.

  • Langue : anglais

    Edité par Routledge, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : Biblios, frankfurt am main, HESSE, AllemagneBiblios

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    Etat: Neuf

    EUR 70,98

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    Quantité disponible : 3 disponible(s)

    Etat : New.

  • Langue : anglais

    Edité par Routledge, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : Books Puddle, Woodside, NY, Etats-UnisBooks Puddle

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    Etat: Neuf

    EUR 84,95

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    Quantité disponible : 3 disponible(s)

    Etat : New.

  • Langue : anglais

    Edité par Routledge, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

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    Etat: Neuf

    EUR 86,50

    EUR 11,66 expédition 
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    Quantité disponible : 2 disponible(s)

    Paperback. Etat : Brand New. 220 pages. 9.18x6.12x9.21 inches. In Stock.

  • Langue : anglais

    Edité par Routledge, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : Speedyhen, Hertfordshire, Royaume-UniSpeedyhen

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    Etat: Neuf

    EUR 51,24

    EUR 47,79 expédition 
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    Quantité disponible : 3 disponible(s)

    Etat : NEW.

  • Langue : anglais

    Edité par Taylor & Francis Ltd, London, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : CitiRetail, Stevenage, Royaume-UniCitiRetail

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    Etat: Neuf

    EUR 61,81

    EUR 43,13 expédition 
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    Quantité disponible : 1 disponible(s)

    Paperback. Etat : new. Paperback. The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films. The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. It discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

  • Langue : anglais

    Edité par Taylor & Francis, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : moluna, Greven, Allemagnemoluna

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    Etat: Neuf

    EUR 62,27

    EUR 48,99 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 3 disponible(s)

    Etat : New.

  • Langue : anglais

    Edité par Taylor and Francis Ltd, GB, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : Rarewaves USA United, HEBRON, KY, Etats-UnisRarewaves USA United

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    Etat: Neuf

    EUR 71,79

    EUR 43,68 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponible(s)

    Paperback. Etat : New. The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

  • Langue : anglais

    Edité par Taylor & Francis Ltd Jul 2026, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH

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    Etat: Neuf

    EUR 84,41

    EUR 30,50 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 2 disponible(s)

    Taschenbuch. Etat : Neu. Neuware - The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

  • Langue : anglais

    Edité par Taylor and Francis Ltd, GB, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : Rarewaves.com UK, London, Royaume-UniRarewaves.com UK

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 61,68

    EUR 75,76 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponible(s)

    Paperback. Etat : New. The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

  • Langue : anglais

    Edité par Taylor & Francis Ltd, 2026

    1032949198 / 9781032949192

    • Couverture souple

    Vendeur : preigu, Osnabrück, Allemagnepreigu

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    Etat: Neuf

    EUR 69,75

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    Quantité disponible : 1 disponible(s)

    Taschenbuch. Etat : Neu. Reshaping Corporate Communication | Innovative Tools and Techniques | Pallavi Mishra (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2026 | Taylor & Francis Ltd | EAN 9781032949192 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

  • Langue : anglais

    Edité par Routledge, 2026

    103294918X / 9781032949185

    • Couverture rigide

    Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books

    Vendeur avec une évaluation de 4 étoiles
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    Etat: Neuf

    EUR 226,09

    EUR 7,58 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 3 disponible(s)

    Etat : New.

  • Langue : anglais

    Edité par Routledge, 2026

    103294918X / 9781032949185

    • Couverture rigide

    Vendeur : Books Puddle, Woodside, NY, Etats-UnisBooks Puddle

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    Etat: Neuf

    EUR 250,32

    EUR 3,49 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 3 disponible(s)

    Etat : New.

  • Langue : anglais

    Edité par Taylor and Francis Ltd, 2026

    103294918X / 9781032949185

    • Couverture rigide

    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

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    Etat: Neuf

    EUR 248,00

    EUR 10,91 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par Routledge, 2026

    103294918X / 9781032949185

    • Couverture rigide

    Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books

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    Etat: Neuf

    EUR 265,42

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    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Routledge, 2026

    103294918X / 9781032949185

    • Couverture rigide

    Vendeur : Biblios, frankfurt am main, HESSE, AllemagneBiblios

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    Etat: Neuf

    EUR 251,22

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    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 3 disponible(s)

    Etat : New.

  • Langue : anglais

    Edité par Routledge, 2026

    103294918X / 9781032949185

    • Couverture rigide
    • Édition originale

    Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandeKennys Bookshop and Art Galleries Ltd.

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    Etat: Neuf

    EUR 249,52

    EUR 9,50 expédition 
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    Etat : New. 2026. 1st Edition. hardcover. . . . . .

  • Langue : anglais

    Edité par Taylor & Francis, 2026

    103294918X / 9781032949185

    • Couverture rigide

    Vendeur : moluna, Greven, Allemagnemoluna

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    Etat: Neuf

    EUR 240,51

    EUR 48,99 expédition 
    Expédition depuis Allemagne vers Etats-Unis

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    Etat : New.

  • Langue : anglais

    Edité par Routledge, 2026

    103294918X / 9781032949185

    • Couverture rigide

    Vendeur : Kennys Bookstore, Olney, MD, Etats-UnisKennys Bookstore

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    Etat: Neuf

    EUR 310,93

    EUR 9,17 expédition 
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    Etat : New. 2026. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.

  • Langue : anglais

    Edité par Routledge, 2026

    103294918X / 9781032949185

    • Couverture rigide

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

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    Etat: Neuf

    EUR 323,42

    EUR 11,66 expédition 
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    Quantité disponible : 2 disponible(s)

    Hardcover. Etat : Brand New. 220 pages. 9.18x6.12x9.45 inches. In Stock.

  • Langue : anglais

    Edité par Taylor & Francis Ltd (Sales) Jul 2026, 2026

    103294918X / 9781032949185

    • Couverture rigide

    Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH

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    Etat: Neuf

    EUR 460,01

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    Quantité disponible : 2 disponible(s)

    Buch. Etat : Neu. Neuware - The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

  • Langue : anglais

    Edité par Taylor & Francis Ltd, London, 2026

    1032949198 / 9781032949192

    • Couverture souple
    • impression à la demande

    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

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    Etat: Neuf

    EUR 65,90

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible(s)

    Paperback. Etat : new. Paperback. The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films. The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. It discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

  • Langue : anglais

    Edité par Routledge, 2026

    1032949198 / 9781032949192

    • Couverture souple
    • impression à la demande

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

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    Etat: Neuf

    EUR 66,51

    EUR 11,66 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponible(s)

    Paperback. Etat : Brand New. 220 pages. 9.18x6.12x9.21 inches. In Stock. This item is printed on demand.

  • Langue : anglais

    Edité par Taylor & Francis Ltd, London, 2026

    1032949198 / 9781032949192

    • Couverture souple
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    Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller

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    Etat: Neuf

    EUR 91,51

    EUR 32,32 expédition 
    Expédition depuis Australie vers Etats-Unis

    Quantité disponible : 1 disponible(s)

    Paperback. Etat : new. Paperback. The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films. The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. It discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

  • Langue : anglais

    Edité par Taylor & Francis Ltd, London, 2026

    103294918X / 9781032949185

    • Couverture rigide
    • impression à la demande

    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

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    Etat: Neuf

    EUR 262,00

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible(s)

    Hardcover. Etat : new. Hardcover. The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films. The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. It discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

  • Langue : anglais

    Edité par Taylor & Francis Ltd, London, 2026

    103294918X / 9781032949185

    • Couverture rigide
    • impression à la demande

    Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller

    Vendeur avec une évaluation de 5 étoiles
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    Etat: Neuf

    EUR 230,03

    EUR 32,32 expédition 
    Expédition depuis Australie vers Etats-Unis

    Quantité disponible : 1 disponible(s)

    Hardcover. Etat : new. Hardcover. The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films. The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. It discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

  • Langue : anglais

    Edité par Taylor & Francis Ltd, London, 2026

    103294918X / 9781032949185

    • Couverture rigide
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    Vendeur : CitiRetail, Stevenage, Royaume-UniCitiRetail

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    Etat: Neuf

    EUR 259,31

    EUR 43,13 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible(s)

    Hardcover. Etat : new. Hardcover. The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films. The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. It discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.