Affiner la recherche

  • Livres (36)

à

Fourchette de prix personnalisée (EUR)

à

Leonidas c. leonidou (36 résultats)

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Prominent Books, Hereford, ABBEY, Royaume-UniProminent Books

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 144,34

    EUR 18,58 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 3 disponibles

    hardcover. Etat : New. Next day dispatch (mon-fri). Please note orders sent to Netherlands or Sweden take slightly longer than the Amazon estimated delivery date. Same day/next day dispatch (mon-fri) all items checked before dispatch, Handled and sent out with care.

  • Langue : anglais

    Edité par Edward Elgar, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 220,35

    EUR 7,04 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 15 disponibles

    HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par Edward Elgar Publishing, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Brook Bookstore On Demand, Napoli, NA, ItalieBrook Bookstore On Demand

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 219,46

    EUR 8,00 expédition 
    Expédition depuis Italie vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : new.

  • Langue : anglais

    Edité par Edward Elgar Publishing, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 243,18

    EUR 7,79 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandeKennys Bookshop and Art Galleries Ltd.

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 232,42

    EUR 9,50 expédition 
    Expédition depuis Irlande vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. 2019. Hardback. . . . . .

  • Langue : anglais

    Edité par Edward Elgar Publishing, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Ria Christie Collections, Uxbridge, Royaume-UniRia Christie Collections

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 239,03

    EUR 15,38 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. In English.

  • Langue : anglais

    Edité par Edward Elgar Publishing, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Books Puddle, Woodside, NY, Etats-UnisBooks Puddle

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 265,33

    EUR 3,62 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, GB, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 275,80

     Frais de port gratuits 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 9 disponibles

    Hardback. Etat : New. Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business. Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies. Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book's strong inventory of contemporary knowledge, as well as its wide variety of research methods.…

  • Langue : anglais

    Edité par Edward Elgar Pub, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 259,64

    EUR 14,99 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Hardcover. Etat : Brand New. 448 pages. 9.50x6.50x1.25 inches. In Stock.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, Cheltenham, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 284,93

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : new. Hardcover. Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business. Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies. Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book's strong inventory of contemporary knowledge, as well as its wide variety of research methods. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Langue : anglais

    Edité par Springer, 2017

    3319613847 / 9783319613840

    • Couverture rigide

    Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 285,59

    EUR 2,40 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 15 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, 2019

    1788114116 / 9781788114110

    • Couverture souple

    Vendeur : moluna, Greven, Allemagnemoluna

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 234,27

    EUR 48,99 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Einband - fest (Hardcover). Etat : New. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international busin.

  • Langue : anglais

    Edité par Springer, 2017

    3319613847 / 9783319613840

    • Couverture rigide

    Vendeur : Ria Christie Collections, Uxbridge, Royaume-UniRia Christie Collections

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 284,97

    EUR 21,97 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. In English.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Kennys Bookstore, Olney, MD, Etats-UnisKennys Bookstore

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 313,90

    EUR 9,53 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. 2019. Hardback. . . . . . Books ship from the US and Ireland.

  • Langue : anglais

    Edité par Springer, 2017

    3319613847 / 9783319613840

    • Couverture rigide

    Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Comme neuf

    EUR 322,71

    EUR 2,40 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 15 disponibles

    Etat : As New. Unread book in perfect condition.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, 2026

    103531536X / 9781035315369

    • Couverture rigide

    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 321,41

    EUR 7,04 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 15 disponibles

    HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, GB, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : Rarewaves.com UK, London, Royaume-UniRarewaves.com UK

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 264,87

    EUR 77,92 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 9 disponibles

    Hardback. Etat : New. Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business. Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies. Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book's strong inventory of contemporary knowledge, as well as its wide variety of research methods.…

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd Nov 2019, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 313,36

    EUR 35,00 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 2 disponibles

    Buch. Etat : Neu. Neuware.

  • Langue : anglais

    Edité par Edward Elgar Publishing, 2026

    103531536X / 9781035315369

    • Couverture rigide

    Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 354,90

    EUR 7,79 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Edward Elgar Publishing, 2026

    103531536X / 9781035315369

    • Couverture rigide

    Vendeur : Books Puddle, Woodside, NY, Etats-UnisBooks Puddle

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 369,63

    EUR 3,62 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, 2026

    103531536X / 9781035315369

    • Couverture rigide

    Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandeKennys Bookshop and Art Galleries Ltd.

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 351,76

    EUR 9,50 expédition 
    Expédition depuis Irlande vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. 2026. hardcover. . . . . .

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, GB, 2026

    103531536X / 9781035315369

    • Couverture rigide

    Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 385,77

     Frais de port gratuits 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Hardback. Etat : New. This comprehensive Encyclopedia provides an authoritative overview of international marketing management, analysing a wide array of topics and pointing to future development in the field. Bringing together a range of interdisciplinary and geographically diverse perspectives, leading experts synthesize the key issues and challenges within international marketing. They examine crucial concepts including stimuli and barriers to international engagement, foreign environmental impacts, global market competition, foreign market selection and entry, international marketing strategies, and corporate social responsibility. Drawing on state-of-the-art marketing knowledge, entries evaluate the complex challenges international marketers face, from political risk and cross-cultural differences to buyer behavior differences and fierce global competition, serving as an essential reference point for understanding the variety and richness of contemporary international marketing. The Elgar Encyclopedia of International Marketing Management is an illuminating and original resource for scholars and students of global marketing, international business and management, and strategic management. Policymakers and practitioners seeking to develop their knowledge and strategies in international marketing will also benefit from its astute analyses and pragmatic insights. Key Features:Presents 61 entries organized into 20 distinct parts for ease of referenceProvides insights from over 100 business scholars across 23 countriesAmalgamates the numerous avenues of international marketing studies into one essential guide. …

  • Langue : anglais

    Edité par Edward Elgar, 2026

    103531536X / 9781035315369

    • Couverture rigide

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 380,49

    EUR 14,99 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Hardcover. Etat : Brand New. 446 pages. 6.65x0.59x9.61 inches. In Stock.

  • Langue : anglais

    Edité par Palgrave Macmillan, 2017

    3319613847 / 9783319613840

    • Couverture rigide

    Vendeur : Home-set, Mannheim, AllemagneHome-set

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 334,36

    EUR 58,98 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 2 disponibles

    Gebundene Ausgabe. Etat : Neu. Presents the state-of-the-art knowledge on global marketing issuesFocuses on unique problems in the field of international marketingSynthesizes contemporary issues in international marketing Sprache: Englisch Gewicht in Gramm: 917.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, Cheltenham, 2026

    103531536X / 9781035315369

    • Couverture rigide

    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 421,30

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : new. Hardcover. This comprehensive Encyclopedia provides an authoritative overview of international marketing management, analysing a wide array of topics and pointing to future development in the field. Bringing together a range of interdisciplinary and geographically diverse perspectives, leading experts synthesize the key issues and challenges within international marketing. They examine crucial concepts including stimuli and barriers to international engagement, foreign environmental impacts, global market competition, foreign market selection and entry, international marketing strategies, and corporate social responsibility. Drawing on state-of-the-art marketing knowledge, entries evaluate the complex challenges international marketers face, from political risk and cross-cultural differences to buyer behavior differences and fierce global competition, serving as an essential reference point for understanding the variety and richness of contemporary international marketing. The Elgar Encyclopedia of International Marketing Management is an illuminating and original resource for scholars and students of global marketing, international business and management, and strategic management. Policymakers and practitioners seeking to develop their knowledge and strategies in international marketing will also benefit from its astute analyses and pragmatic insights. Key Features:Presents 61 entries organized into 20 distinct parts for ease of referenceProvides insights from over 100 business scholars across 23 countriesAmalgamates the numerous avenues of international marketing studies into one essential guide Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Langue : anglais

    Edité par Springer, 2017

    3319613847 / 9783319613840

    • Couverture rigide

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 406,23

    EUR 17,98 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Hardcover. Etat : Brand New. 517 pages. 9.50x6.50x1.25 inches. In Stock.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, Cheltenham, 2026

    103531536X / 9781035315369

    • Couverture rigide

    Vendeur : CitiRetail, Stevenage, Royaume-UniCitiRetail

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 385,24

    EUR 44,36 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : new. Hardcover. This comprehensive Encyclopedia provides an authoritative overview of international marketing management, analysing a wide array of topics and pointing to future development in the field. Bringing together a range of interdisciplinary and geographically diverse perspectives, leading experts synthesize the key issues and challenges within international marketing. They examine crucial concepts including stimuli and barriers to international engagement, foreign environmental impacts, global market competition, foreign market selection and entry, international marketing strategies, and corporate social responsibility. Drawing on state-of-the-art marketing knowledge, entries evaluate the complex challenges international marketers face, from political risk and cross-cultural differences to buyer behavior differences and fierce global competition, serving as an essential reference point for understanding the variety and richness of contemporary international marketing. The Elgar Encyclopedia of International Marketing Management is an illuminating and original resource for scholars and students of global marketing, international business and management, and strategic management. Policymakers and practitioners seeking to develop their knowledge and strategies in international marketing will also benefit from its astute analyses and pragmatic insights. Key Features:Presents 61 entries organized into 20 distinct parts for ease of referenceProvides insights from over 100 business scholars across 23 countriesAmalgamates the numerous avenues of international marketing studies into one essential guide Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, Cheltenham, 2019

    1788114116 / 9781788114110

    • Couverture rigide

    Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 401,17

    EUR 33,57 expédition 
    Expédition depuis Australie vers Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : new. Hardcover. Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business. Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies. Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book's strong inventory of contemporary knowledge, as well as its wide variety of research methods. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, 2026

    103531536X / 9781035315369

    • Couverture rigide

    Vendeur : Kennys Bookstore, Olney, MD, Etats-UnisKennys Bookstore

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 445,75

    EUR 9,53 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. 2026. hardcover. . . . . . Books ship from the US and Ireland.

  • Langue : anglais

    Edité par Edward Elgar Publishing Ltd, GB, 2026

    103531536X / 9781035315369

    • Couverture rigide

    Vendeur : Rarewaves.com UK, London, Royaume-UniRarewaves.com UK

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Neuf

    EUR 370,94

    EUR 77,92 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Hardback. Etat : New. This comprehensive Encyclopedia provides an authoritative overview of international marketing management, analysing a wide array of topics and pointing to future development in the field. Bringing together a range of interdisciplinary and geographically diverse perspectives, leading experts synthesize the key issues and challenges within international marketing. They examine crucial concepts including stimuli and barriers to international engagement, foreign environmental impacts, global market competition, foreign market selection and entry, international marketing strategies, and corporate social responsibility. Drawing on state-of-the-art marketing knowledge, entries evaluate the complex challenges international marketers face, from political risk and cross-cultural differences to buyer behavior differences and fierce global competition, serving as an essential reference point for understanding the variety and richness of contemporary international marketing. The Elgar Encyclopedia of International Marketing Management is an illuminating and original resource for scholars and students of global marketing, international business and management, and strategic management. Policymakers and practitioners seeking to develop their knowledge and strategies in international marketing will also benefit from its astute analyses and pragmatic insights. Key Features:Presents 61 entries organized into 20 distinct parts for ease of referenceProvides insights from over 100 business scholars across 23 countriesAmalgamates the numerous avenues of international marketing studies into one essential guide. …