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Muhamad, nazlida (33 résultats)

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029787

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    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

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    Etat: Neuf

    EUR 205,74

    EUR 7,04 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029787

    • Couverture souple

    Vendeur : PBShop.store US, Wood Dale, IL, Etats-UnisPBShop.store US

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    Etat: Neuf

    EUR 215,15

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    Expédition nationale : Etats-Unis

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    PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798260029787

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    Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books

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    Etat: Neuf

    EUR 245,00

    EUR 2,69 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029770

    • Couverture rigide

    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

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    Etat: Neuf

    EUR 243,93

    EUR 8,10 expédition 
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    Quantité disponible : Plus de 20 disponibles

    HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029770

    • Couverture rigide

    Vendeur : PBShop.store US, Wood Dale, IL, Etats-UnisPBShop.store US

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    Etat: Neuf

    EUR 254,81

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    Expédition nationale : Etats-Unis

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    HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798337393261

    • Couverture souple

    Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books

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    Etat: Neuf

    EUR 262,57

    EUR 2,69 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798260029770

    • Couverture rigide

    Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books

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    Etat: Neuf

    EUR 291,23

    EUR 2,69 expédition 
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    Quantité disponible : Plus de 20 disponibles

    Etat : New.

  • Autres images

    Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798260029770

    • Couverture rigide

    Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA

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    Etat: Neuf

    EUR 296,66

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    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Hardback. Etat : New.

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798337393254

    • Couverture rigide

    Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books

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    Etat: Neuf

    EUR 308,80

    EUR 2,69 expédition 
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    Etat : New.

  • Autres images

    Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798337393254

    • Couverture rigide

    Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA

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    Etat: Neuf

    EUR 313,19

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    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Hardback. Etat : New.

  • Autres images

    Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798260029770

    • Couverture rigide

    Vendeur : Rarewaves.com UK, London, Royaume-UniRarewaves.com UK

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    Etat: Neuf

    EUR 291,81

    EUR 77,91 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Hardback. Etat : New.

  • Autres images

    Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798337393254

    • Couverture rigide

    Vendeur : Rarewaves.com UK, London, Royaume-UniRarewaves.com UK

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    Etat: Neuf

    EUR 308,16

    EUR 77,91 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Hardback. Etat : New.

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393261

    • Couverture souple
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    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

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    Etat: Neuf

    EUR 219,82

    EUR 8,10 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393261

    • Couverture souple
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    Vendeur : PBShop.store US, Wood Dale, IL, Etats-UnisPBShop.store US

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    Etat: Neuf

    EUR 229,83

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798260029787

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    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

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    Etat: Neuf

    EUR 245,87

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Langue : anglais

    Edité par IGI Global, Hershey, PA, 2026

    9798337393261

    • Couverture souple
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    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

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    Etat: Neuf

    EUR 262,71

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798260029787

    • Couverture souple
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    Vendeur : CitiRetail, Stevenage, Royaume-UniCitiRetail

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    Etat: Neuf

    EUR 216,02

    EUR 44,35 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393254

    • Couverture rigide
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    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

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    Etat: Neuf

    EUR 258,01

    EUR 9,14 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393254

    • Couverture rigide
    • impression à la demande

    Vendeur : PBShop.store US, Wood Dale, IL, Etats-UnisPBShop.store US

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    Etat: Neuf

    EUR 269,98

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Langue : anglais

    Edité par IGI Global, Hershey, PA, 2026

    9798337393261

    • Couverture souple
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    Vendeur : CitiRetail, Stevenage, Royaume-UniCitiRetail

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    Etat: Neuf

    EUR 230,84

    EUR 44,35 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798260029770

    • Couverture rigide
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    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

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    Etat: Neuf

    EUR 287,81

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : new. Hardcover. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798260029770

    • Couverture rigide
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    Vendeur : CitiRetail, Stevenage, Royaume-UniCitiRetail

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    Etat: Neuf

    EUR 255,53

    EUR 44,35 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : new. Hardcover. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798337393254

    • Couverture rigide
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    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

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    Etat: Neuf

    EUR 304,94

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : new. Hardcover. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798260029787

    • Couverture souple
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    Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller

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    Etat: Neuf

    EUR 279,89

    EUR 33,21 expédition 
    Expédition depuis Australie vers Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798337393254

    • Couverture rigide
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    Vendeur : CitiRetail, Stevenage, Royaume-UniCitiRetail

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    Etat: Neuf

    EUR 270,34

    EUR 44,35 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : new. Hardcover. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Langue : anglais

    Edité par IGI Global, Hershey, PA, 2026

    9798337393261

    • Couverture souple
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    Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller

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    Etat: Neuf

    EUR 298,06

    EUR 33,21 expédition 
    Expédition depuis Australie vers Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029787

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    Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH

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    Etat: Neuf

    EUR 301,39

    EUR 35,00 expédition 
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    Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists.…

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393261

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    Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. …

  • Langue : anglais

    Edité par Igi Global Scientific Publishing, 2026

    9798260029770

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    Hardcover. Etat : new. Hardcover. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Langue : anglais

    Edité par IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393261

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    Taschenbuch. Etat : Neu. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction | Muhammad Abdus Salam (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337393261 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…