Complete Idiot's Guide to Direct Marketing

Bly, Robert W.

ISBN 10: 0028642104 / ISBN 13: 9780028642109

Edité par Alpha (edition First Edition), 2001

A propos de cet article

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

N° de réf. du vendeur 0028642104-11-1

Détails bibliographiques

• Titre: Complete Idiot's Guide to Direct Marketing
• Éditeur: Alpha (edition First Edition)
• Date de parution: 2001
• Langue: anglais
• ISBN à 10 chiffres: 0028642104
• ISBN à 13 chiffres: 9780028642109
• Reliure: Paperback
• Édition: First Edition.
• État de l'article: Good

A propos de ce titre

Synopsis

The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.

À propos de l?auteur

Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.