Titre: Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage
�diteur: Addison-Wesley, MA
Date de parution: 1996
ISBN � 10 chiffres: 0201479672
ISBN � 13 chiffres: 9780201479676
Reliure: Hardcover
�dition: Edition originale
�tat de l'article: Near Fine
�tat de la jaquette: Near Fine

A propos de ce titre

Synopsis

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.

Revue de presse

Pourquoi, en p�riode de crise, certaines compagnies d�gringolent alors que d'autres en profitent pour rebondir ? Le secret des entreprises qui r�ussissent est, selon les auteurs, que loin de se replier sur elles-m�mes, elles mettent le client au centre de toutes leurs pr�occupations g�n�rant ainsi plus de marges et de rentabilit�. De l'�tude de cas concrets, les auteurs extraient cinq strat�gies gagnantes pour r�ussir m�me dans un contexte difficile. -- Id�es cl�s, par Business Digest

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