Emotion Marketing: the Hallmark Way of Winning Customers for Life

Robinette, Scott, Brand, Claire

ISBN 10: 0071364145 / ISBN 13: 9780071364140

Edité par McGraw-Hill Education, 2001

A propos de cet article

Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

N° de réf. du vendeur GRP28608494

Détails bibliographiques

• Titre: Emotion Marketing: the Hallmark Way of Winning Customers for Life
• Éditeur: McGraw-Hill Education
• Date de parution: 2001
• Langue: anglais
• ISBN à 10 chiffres: 0071364145
• ISBN à 13 chiffres: 9780071364140
• Reliure: Couverture rigide
• Édition: 1st Edition.
• État de l'article: Very Good

A propos de ce titre

Synopsis

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
- How emotion works to cement customer loyalty
- The 3 Emotional E's--Equity, Experience, and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

À propos de l?auteur

Scott Robinette is President of the Hallmark Loyalty Marketing Group, a division of Hallmark Cards, Inc. dedicated to helping businesses build profitable customer relationships through relevant emotion-based communications.

For more information, visit www.emotion-marketing.com