FINANCIAL ASPECTS OF MARKETING

Schmidt, Ruth A. & Wright, Helen

ISBN 10: 033363781X / ISBN 13: 9780333637814

Edité par Macmillan, Basingstoke, Hants., 1996

A propos de cet article

299pp. HARDCOVER Ex-Wolverhampton lib. copy. This volume has had minimal use, & is fairly pristine, other than a couple of stamps. In immaculate protected d/w. Size: 4to - over 9¾ - 12" tall.

N° de réf. du vendeur 55639/D-2

Détails bibliographiques

• Titre: FINANCIAL ASPECTS OF MARKETING
• Éditeur: Macmillan, Basingstoke, Hants.
• Date de parution: 1996
• Langue: anglais
• ISBN à 10 chiffres: 033363781X
• ISBN à 13 chiffres: 9780333637814
• Reliure: Hardcover
• Édition: 1st Edition.
• État de l'article: Very Good
• État de la jaquette: Very Good
• Type de livre: Book

A propos de ce titre

Synopsis

This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.