Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

MCKENZIE-MOHR, Doug and William SMITH

ISBN 10: 0865714061 / ISBN 13: 9780865714069

Edité par New Society Publishers, Gabriola Island, BC, 1999

A propos de cet article

Bound in glossy wraps. No hardcover edition; illustrated in black & white; book store sticker on front panel; 160pp.

N° de réf. du vendeur 907458

Détails bibliographiques

• Titre: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
• Éditeur: New Society Publishers, Gabriola Island, BC
• Date de parution: 1999
• Langue: anglais
• ISBN à 10 chiffres: 0865714061
• ISBN à 13 chiffres: 9780865714069
• Reliure: Soft Cover
• Édition: First Edition.
• État de l'article: Near Fine
• État de la jaquette: No Jacket
• Catalogues du vendeur:
  • Environment
  • Firsts
  • Education
  • Reference
  • Business
  • Political Science

A propos de ce titre

Synopsis

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.

À propos de l?auteur

Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.