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D�tails bibliographiques

Titre: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
�diteur: Harperbusiness (edition First Edition)
Date de parution: 1998
Langue: anglais
ISBN � 10 chiffres: 0887309372
ISBN � 13 chiffres: 9780887309373
Reliure: Hardcover
�dition: First Edition.
�tat de l'article: Very Good

A propos de ce titre

Synopsis

Libro usado en buenas condiciones, por su antiguedad podria contener se�ales normales de uso

Pr�sentation de l'�diteur

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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