The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset

Alsop, Ronald J.

ISBN 10: 0749442557 / ISBN 13: 9780749442552

Edité par Kogan page, 2004

A propos de cet article

Almost as new (B2415b).

N° de réf. du vendeur B2415b

Détails bibliographiques

• Titre: The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset
• Éditeur: Kogan page
• Date de parution: 2004
• Langue: anglais
• ISBN à 10 chiffres: 0749442557
• ISBN à 13 chiffres: 9780749442552
• Reliure: Hardcover
• Édition: 1st Edition
• État de l'article: As New
• État de la jaquette: Fine

A propos de ce titre

Synopsis

Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co., and Enron.

À propos de l?auteur

Ronald J Alsop is editor and senior writer at The Wall Street Journal. He has many years' experience writing about and supervising the coverage of corporate brands and reputations.