Jewels in the Crown. How Tata of India Transformed Britain's Jaguar and Land Rover

Ray Hutton

ISBN 10: 1908739827 / ISBN 13: 9781908739827

Edité par Elliot & Thompson, London England, 2013

A propos de cet article

Hardcover. First Edition. Jewels in the Crown. How Tata of India Transformed Britain's Jaguar and Land Rover. In this book, award-winning motoring writer Ray Hutton examines in detail Tata's Acquisition of Jaguar Land Rover to provide a comprehensive analysis of the biggest investment in the UK Motor Industry of recent years. At the time of the takeover, Land Rover was struggling with an environmental backlash against sport utility vehicles, while Jaguar had acquired the unfortunate habit of launching the wrong cars at the wrong time. Tata, a multinational conglomerate with no experience of the premium car market, was not seen as the obvious home for these luxury British brands. Yet within five years, the company has proved its critics wrong. Tata brought a new approach to Jaguar Land Rober, now the fastest-growing premium car company in the world: improving factory efficieny, embarking on a major export drive and launching several successful new models. This book shows it was done. Illustrated. 209 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. Academic and Scholarly books and Modern First Editions ,and all types of Educational Reference Literature.).

N° de réf. du vendeur 107585

Détails bibliographiques

• Titre: Jewels in the Crown. How Tata of India Transformed Britain's Jaguar and Land Rover
• Éditeur: Elliot & Thompson, London England
• Date de parution: 2013
• Langue: anglais
• ISBN à 10 chiffres: 1908739827
• ISBN à 13 chiffres: 9781908739827
• Reliure: Cloth
• Édition: First Edition
• État de l'article: Fine
• État de la jaquette: Near Fine
• Catalogues du vendeur:
  • Academic Education Learning Business

A propos de ce titre

Synopsis

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.

Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes.

This book shows how it was done.

À propos de l?auteur

Ray Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work appears in magazines and newspapers all over the world, including the Sunday Times and Motor Trader (UK), Car and Driver (USA), and Overdrive (India). He was twice-winner of the Bentley International Award presented by the UK Guild of Motoring Writers, is Honorary President of The International Car of the Year jury, and the author of a number of books, including the centenary history of the FIA (Federation de Automobile). He lives in London.