Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

Hutton, Ray

ISBN 10: 1908739827 / ISBN 13: 9781908739827

Edité par Elliott & Thompson, 2013

A propos de cet article

h/b 209 pages condition is very good.

N° de réf. du vendeur 080357

Détails bibliographiques

• Titre: Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
• Éditeur: Elliott & Thompson
• Date de parution: 2013
• Langue: anglais
• ISBN à 10 chiffres: 1908739827
• ISBN à 13 chiffres: 9781908739827
• Reliure: Hardcover
• Édition: 1st Edition
• État de l'article: Very Good
• État de la jaquette: Very Good

A propos de ce titre

Synopsis

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.

Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes.

This book shows how it was done.

À propos de l?auteur

Ray Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work appears in magazines and newspapers all over the world, including the Sunday Times and Motor Trader (UK), Car and Driver (USA), and Overdrive (India). He was twice-winner of the Bentley International Award presented by the UK Guild of Motoring Writers, is Honorary President of The International Car of the Year jury, and the author of a number of books, including the centenary history of the FIA (Federation de Automobile). He lives in London.