Making Customers Count: A Guide to Excellence in Customer Care

Clutterbuck, David & Susan Kernaghan

ISBN 10: 185251048X / ISBN 13: 9781852510480

Edité par Mercury Books [1991], London, 1991

A propos de cet article

DJ has minor shelf wear, Binding sound, tight. Pages clean and unmarked. Not ex-lib, not remaindered.; 8vo 8" - 9" tall; 202 pages.

N° de réf. du vendeur 864

Détails bibliographiques

• Titre: Making Customers Count: A Guide to Excellence in Customer Care
• Éditeur: Mercury Books [1991], London
• Date de parution: 1991
• Langue: anglais
• ISBN à 10 chiffres: 185251048X
• ISBN à 13 chiffres: 9781852510480
• Reliure: Hardcover
• Édition: First Edition; First Printing.
• État de l'article: Fine
• État de la jaquette: Very Good+
• Catalogues du vendeur:
  • Selling
  • Business, Finance, & Economics
  • Business

A propos de ce titre

Synopsis

This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.