Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations

Berry, Leonard L., Seltman, Kent D.

ISBN 10: 1260011836 / ISBN 13: 9781260011838

Edité par McGraw-Hill Education, 2017

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 40516991-75

Synopsis :

The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in America

Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic’s success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman:

• Demonstrate how a great service brand evolves from the core values that nourish and protect it
• Extrapolate instructive business lessons that apply outside healthcare
• Illustrate the benefits of pooling talent and encouraging teamwork
• Present a proven prescription for creating sustainable service excellence

Learn how to apply the Clinic’s winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.

À propos de l'auteur:

Leonard L. Berry, PhD, is University Distinguished Professor of Marketing at Mays Business School, Texas A&M University.

Kent Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic, having served as Director of Marketing from 1992 to 2006.

Détails bibliographiques

Titre : Management Lessons from Mayo Clinic: Inside ...
Éditeur : McGraw-Hill Education
Date d'édition : 2017
Reliure : Couverture souple
Etat : Very Good
Edition : 1st Edition.