The Market Driven Organization Understanding, Attracting, and Keeping Valuable Customers

Day, George S

ISBN 10: 0684864673 / ISBN 13: 9780684864679

Edité par Free Press, New York, NY, 1999

A propos de cet article

6.75 X 1.25 X 10 inches; 285 pages; markings and highlighting on a few pages. Light creasing on front free endpaper. Light foxing on the top exterior edge of textblock. Minor creasing and wear on DJ rear's top edge. Good condition otherwise. No other noteworthy defects. No markings. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.

N° de réf. du vendeur HVD-58764-A-0

Détails bibliographiques

• Titre: The Market Driven Organization Understanding, Attracting, and Keeping Valuable Customers
• Éditeur: Free Press, New York, NY
• Date de parution: 1999
• Langue: anglais
• ISBN à 10 chiffres: 0684864673
• ISBN à 13 chiffres: 9780684864679
• Reliure: Hardcover
• Édition: First Edition; Second Printing.
• État de l'article: Good
• État de la jaquette: Very Good-

A propos de ce titre

Synopsis

"Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.

Présentation de l'éditeur

'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.
Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.