PRODUCT DEVELOPMENT PERFORMANCE Strategy, Organization, and Management in the World Auto Industry

Kim B. Clark & Takahiro Fujimoto

ISBN 10: 0875842453 / ISBN 13: 9780875842455

Edité par Harvard Business Review Press, Boston, 1991

A propos de cet article

Near Fine in a Near Fine dust jacket. ; 9.2 X 6.3 X 1.4 inches; 432 pages.

N° de réf. du vendeur 130323

Détails bibliographiques

• Titre: PRODUCT DEVELOPMENT PERFORMANCE Strategy, Organization, and Management in the World Auto Industry
• Éditeur: Harvard Business Review Press, Boston
• Date de parution: 1991
• Langue: anglais
• ISBN à 10 chiffres: 0875842453
• ISBN à 13 chiffres: 9780875842455
• Reliure: Hardcover
• Édition: First Edition; First Printing.
• Catalogues du vendeur:
  • Discounted
  • misc sale

A propos de ce titre

Synopsis

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.