The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management. Cet article n’est pas disponible.
Langue : anglais
Edité par McGraw-Hill Education, 2003
- Éd. originale
- Livre broché
- Occasion
Vendeur : Better World Books Ltd, Dunfermline, Royaume-UniBetter World Books Ltd
Vendeur AbeBooks depuis 13 octobre 2008
Etat: Occasion - Satisfaisant
EUR 5,78
A propos de cet article
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de réf. du vendeur 247933-6
- Titre
- The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
- Auteur
- Gorchels, Linda
- Éditeur
- McGraw-Hill Education
- Année de publication
- 2003
- État de l'article
- Good
- Reliure
- Couverture souple
- Langue
- anglais
- ISBN à 10 chiffres
- 0071410597
- ISBN à 13 chiffres
- 9780071410595
- Édition
- 1st Edition.
- Poids de l'article
- 0,9 livre
- Dimensions
- N/A
- Série
- Livre 28 sur 81: MARKETING/SALES/ADV & PROMO
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
À propos de l’auteur
Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.