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D�tails bibliographiques

Titre: Real Time: Preparing for the Age of the Never Satistied Customer
�diteur: Harvard Business Review Press (edition First Edition)
Date de parution: 1997
Langue: anglais
ISBN � 10 chiffres: 0875847943
ISBN � 13 chiffres: 9780875847948
Reliure: Hardcover
�dition: First Edition.
�tat de l'article: Very Good

A propos de ce titre

Synopsis

Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything�anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates. It will spark your imagination, move you to think in new ways, and ignite a lively debate on how to dominate in real time.

Revue de presse

�O�, quand et comme je veux� pourrait �tre la nouvelle devise du client. Regis McKenna, sp�cialiste du marketing ayant particip� � de nombreux start-up dont ceux d'Intel, d'Apple et de Microsoft expose ses conseils pour pr�parer l'entr�e de nos organisations dans l'�re du �client jamais satisfait�. Pour �tre comp�titif dans une �conomie �en temps r�el� (tout s'acquiert, tout se veut en instantan�), les entreprises doivent d�velopper au maximum leur r�activit� autrement dit �tre pr�tes � offrir une r�ponse � tout moment � n'importe quelle �ventualit�. -- Id�es cl�s, par Business Digest

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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