Revenue Management and Pricing : Case Studies and Applications

Yeoman, Ian, McMahon-Beattie, Una

ISBN 10: 1844800628 / ISBN 13: 9781844800629

Edité par Cengage Learning, 2004

A propos de cet article

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

N° de réf. du vendeur GRP71219994

Détails bibliographiques

• Titre: Revenue Management and Pricing : Case Studies and Applications
• Éditeur: Cengage Learning
• Date de parution: 2004
• Langue: anglais
• ISBN à 10 chiffres: 1844800628
• ISBN à 13 chiffres: 9781844800629
• Reliure: Couverture souple
• Édition: 1st Edition.
• État de l'article: Good
• Poids: 1,058 livre

A propos de ce titre

Synopsis

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.