Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.".

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D�tails bibliographiques

Titre: Simulated Test Marketing: Technology for Launching Successful New Products
�diteur: Lexington Books
Date de parution: 1994
Langue: anglais
ISBN � 10 chiffres: 0029055059
ISBN � 13 chiffres: 9780029055052
Reliure: Hard Cover
�dition: First Edition.
�tat de l'article: As New
�tat de la jaquette: As New
Poids: 21�onces

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Synopsis

An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.

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