Social TV: Multiscreen Content and Ephemeral Culture

Langue : anglais

Edité par University Press of Mississippi, 2022

1496840933 / 9781496840936

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SOCIAL TV: MULTISCREEN CONTENT AND EPHEMERAL CULTURE, Cory Barker, softcover, stated first printing, illustrated, 2022. BOOK CONDITION: fine. The text block is in fine condition, with no tears, dogears, or marks. No signature or bookplate of a prior owner. Not a library book or remainder. The wraps are in fine condition. 9 x 6, 261 pages, 15 ounces XX [From the back cover] An engaging study that tracks the rise and fall of television's attempts to capture viewer attention on multiple screens. XX An especially timely volume. SOCIAL TV offers readers a rich archive through which to examine shifts in the TV industry (JENNIFER GILLAN, author of Television Brandcasting: The Return of the Content-Promotion Hybrid). XX SOCIAL TV asks us to imagine a truly immersive viewing environment and redefine what it means to be social in the age of ubiquitous content (PAUL BOOTH, professor of communication at DePaul University and author of Digital Fandom: New Media Studies and Playing Fans: Negotiating Fandom and Media in the Digital Age). XX By interrogating exactly how, when, and why audience activity is valuable to industry in the context of television, SOCIAL TV will be valuable to a wide variety of scholars across fan/audience and media industry studies (MEL STANFILL, author of Exploiting Fandom: How the Media Industry Seeks to Manipulate Fans). XX In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised but failed to deliver a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, SOCIAL TV shows how the era altered how the industry pursues audiences. Multi-screen campaigns have shifted away from a focus on live TV and toward all-day content streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.XX CORY BARKER is assistant professor of communication at Bradley University. He is co-editor of The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery, and Instant Access, among other collections on media studies. His work on Social TV, streaming video, and branding has appeared in such publications as The A.V. Club, Complex, TV Guide, and Vox.…

N° de réf. du vendeur 002488

Titre
Social TV: Multiscreen Content and Ephemeral Culture
Auteur
Barker, Cory
Éditeur
University Press of Mississippi
Année de publication
2022
État de l'article
Fine
Jaquette
No Jacket
Reliure
Soft cover
Langue
anglais
ISBN à 10 chiffres
1496840933
ISBN à 13 chiffres
9781496840936
Édition
1st Edition
Impression
1st Printing
Dimensions
8vo - over 7¾ - 9¾" tall
Catalogues du vendeur
Media Studies, Popular Culture, Television

Whitledge Books

Austin, TX, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 21 octobre 2015

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

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