Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars

Martin, Dick

ISBN 10: 0814472435 / ISBN 13: 9780814472439

Edité par Amacom Books (edition First Edition), 2004

A propos de cet article

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

N° de réf. du vendeur 0814472435-8-1

Détails bibliographiques

• Titre: Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars
• Éditeur: Amacom Books (edition First Edition)
• Date de parution: 2004
• Langue: anglais
• ISBN à 10 chiffres: 0814472435
• ISBN à 13 chiffres: 9780814472439
• Reliure: Hardcover
• Édition: First Edition.
• État de l'article: Very Good

A propos de ce titre

Synopsis

Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, "Tough Calls" is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. "Tough Calls" reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.

À propos de l?auteur

Martin worked at AT&T for more than 30 years, retiring in 2003 as Executive Vice President of Public Relations and Chairman of the AT&T Foundation.