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EUR 40,83
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Ajouter au panierPaperback. Etat : New. WINNER: Leonard L. Berry Marketing Book Award 2024 - Marketing: StrategySHORTLISTED: Business Book Awards 2024 - Sales and MarketingBecoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
EUR 42,86
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Ajouter au panierPaperback. Etat : New. WINNER: Leonard L. Berry Marketing Book Award 2024 - Marketing: StrategySHORTLISTED: Business Book Awards 2024 - Sales and MarketingBecoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
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Ajouter au panierEtat : Used: Like New. LIVRE A L?ETAT DE NEUF. EXPEDIE SOUS 3 JOURS OUVRES. NUMERO DE SUIVI COMMUNIQUE AVANT ENVOI, EMBALLAGE RENFORCE. EAN:9781398613133.
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Ajouter au panierEtat : New. Über den AutorPaul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. Alexis .
EUR 44,20
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Ajouter au panierPaperback. Etat : New. WINNER: Leonard L. Berry Marketing Book Award 2024 - Marketing: StrategySHORTLISTED: Business Book Awards 2024 - Sales and MarketingBecoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
Edité par Kogan Page Ltd, 2023
ISBN 10 : 1398613134 ISBN 13 : 9781398613133
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 45,85
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Ajouter au panierPaperback. Etat : Brand New. 256 pages. 9.21x6.14x0.79 inches. In Stock.
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Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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EUR 36,86
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Ajouter au panierPaperback. Etat : New. WINNER: Leonard L. Berry Marketing Book Award 2024 - Marketing: StrategySHORTLISTED: Business Book Awards 2024 - Sales and MarketingBecoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 112,90
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EUR 151,34
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Ajouter au panierHardback. Etat : New. WINNER: Leonard L. Berry Marketing Book Award 2024 - Marketing: StrategySHORTLISTED: Business Book Awards 2024 - Sales and MarketingBecoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
EUR 140,34
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Ajouter au panierHardback. Etat : New. WINNER: Leonard L. Berry Marketing Book Award 2024 - Marketing: StrategySHORTLISTED: Business Book Awards 2024 - Sales and MarketingBecoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
Edité par Kogan Page Ltd, 2023
ISBN 10 : 1398613150 ISBN 13 : 9781398613157
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 146,66
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Ajouter au panierHardcover. Etat : Brand New. 307 pages. 9.25x6.25x1.00 inches. In Stock.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 49,74
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Edité par Kogan Page Ltd, 2023
ISBN 10 : 1398613134 ISBN 13 : 9781398613133
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 34,36
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Ajouter au panierPaperback. Etat : Brand New. 256 pages. 9.21x6.14x0.79 inches. In Stock. This item is printed on demand.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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