Rita faria martins (8 résultats)

Etat : New. pp. 96.

Etat : New.

paperback. Etat : New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As the world gradually becomes more digital, and the use of Social Media increases, consumers gain access to information on brands, companies, and other customers' experiences within the reach of a click. Hence, the way consumers engage with brands is changing. Consumers interact with products and brands at different touchpoints, namely the post-purchase stage, which can be highly influenced by advocacy. Other people's opinions and sentiments influence the way individuals perceive and evaluate brands. In the context of Social Media, this is observed in the form of user-generated content and word of mouth, which is also reflected in the way customers complain. This study aims at collecting relevant insights to help explain the complex phenomenon of online consumer behaviour by focusing on a specific form of behaviour - complaining. More specifically, this work will shed some light on how social online clusters influence channel choice and aggressiveness in consumers' decision to complain, as a result of recurrent service failures. 96 pp. Englisch. …

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As the world gradually becomes more digital, and the use of Social Media increases, consumers gain access to information on brands, companies, and other customers' experiences within the reach of a click. Hence, the way consumers engage with brands is changing. Consumers interact with products and brands at different touchpoints, namely the post-purchase stage, which can be highly influenced by advocacy. Other people's opinions and sentiments influence the way individuals perceive and evaluate brands. In the context of Social Media, this is observed in the form of user-generated content and word of mouth, which is also reflected in the way customers complain. This study aims at collecting relevant insights to help explain the complex phenomenon of online consumer behaviour by focusing on a specific form of behaviour - complaining. More specifically, this work will shed some light on how social online clusters influence channel choice and aggressiveness in consumers' decision to complain, as a result of recurrent service failures. …

Etat : New. Print on Demand pp. 96.

Etat : New. PRINT ON DEMAND pp. 96.

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -As the world gradually becomes more digital, and the use of Social Media increases, consumers gain access to information on brands, companies, and other customers' experiences within the reach of a click. Hence, the way consumers engage with brands is changing. Consumers interact with products and brands at different touchpoints, namely the post-purchase stage, which can be highly influenced by advocacy. Other people's opinions and sentiments influence the way individuals perceive and evaluate brands. In the context of Social Media, this is observed in the form of user-generated content and word of mouth, which is also reflected in the way customers complain. This study aims at collecting relevant insights to help explain the complex phenomenon of online consumer behaviour by focusing on a specific form of behaviour - complaining. More specifically, this work will shed some light on how social online clusters influence channel choice and aggressiveness in consumers' decision to complain, as a result of recurrent service failures.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 96 pp. Englisch. …