Vendeur : Bay State Book Company, North Smithfield, RI, Etats-Unis
EUR 6,68
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
EUR 7,87
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
EUR 4,74
Quantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Langue: anglais
Edité par HarperCollins Publishers, 2021
ISBN 10 : 0062388428 ISBN 13 : 9780062388421
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
EUR 9,24
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Vendeur : HPB-Ruby, Dallas, TX, Etats-Unis
EUR 8,41
Quantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Vendeur : HPB-Diamond, Dallas, TX, Etats-Unis
EUR 8,41
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Vendeur : HPB Inc., Dallas, TX, Etats-Unis
EUR 8,41
Quantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
EUR 9,70
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Vendeur : HPB-Diamond, Dallas, TX, Etats-Unis
EUR 9,79
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Vendeur : Blue Vase Books, Interlochen, MI, Etats-Unis
EUR 14,20
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
EUR 14,96
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 13,14
Quantité disponible : 10 disponible(s)
Ajouter au panierEtat : New.
Vendeur : Lakeside Books, Benton Harbor, MI, Etats-Unis
EUR 11,95
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
EUR 15,91
Quantité disponible : 5 disponible(s)
Ajouter au panierPaperback or Softback. Etat : New. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Book.
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
EUR 15,96
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 13,87
Quantité disponible : 15 disponible(s)
Ajouter au panierEtat : New.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 13,89
Quantité disponible : 10 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 13,89
Quantité disponible : 15 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : HPB-Ruby, Dallas, TX, Etats-Unis
EUR 13,28
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
EUR 13,28
Quantité disponible : 1 disponible(s)
Ajouter au panierhardcover. Etat : Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Vendeur : clickgoodwillbooks, Indianapolis, IN, Etats-Unis
EUR 13,28
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.
Vendeur : Goodwill Books, Hillsboro, OR, Etats-Unis
EUR 13,28
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
EUR 14,63
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
EUR 14,68
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : As New. Unread book in perfect condition.
Langue: anglais
Edité par HarperCollins Publishers Inc, US, 2021
ISBN 10 : 0062388428 ISBN 13 : 9780062388421
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
EUR 17,54
Quantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback. Etat : New.
Vendeur : California Books, Miami, FL, Etats-Unis
EUR 17,72
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Langue: anglais
Edité par HarperCollins Publishers Inc, New York, 2021
ISBN 10 : 0062388428 ISBN 13 : 9780062388421
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
EUR 17,83
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : new. Paperback. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. Originally published as Alchemy: the surprising power of ideas that don't make sense in the UK by WH Allen in 2019. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 15,58
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
EUR 12,64
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 16,27
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.