EUR 4,19
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierEtat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Edité par Wiley & Sons, Incorporated, John, 2012
ISBN 10 : 1118156633 ISBN 13 : 9781118156636
Langue: anglais
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
EUR 4,21
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierEtat : Good. Used book that is in clean, average condition without any missing pages.
EUR 6
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Ajouter au panierHardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.3.
EUR 6
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.3.
EUR 6
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.3.
Edité par Wiley & Sons, Incorporated, John, 2009
ISBN 10 : 0470317256 ISBN 13 : 9780470317259
Langue: anglais
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
EUR 6,44
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. 10 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Edité par Wiley & Sons, Incorporated, John, 2009
ISBN 10 : 0470317256 ISBN 13 : 9780470317259
Langue: anglais
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
EUR 6,44
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. 10 Edition. Used book that is in clean, average condition without any missing pages.
Edité par Wiley & Sons, Incorporated, John, 2009
ISBN 10 : 0470317256 ISBN 13 : 9780470317259
Langue: anglais
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
EUR 6,44
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. 10 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
EUR 7,20
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
EUR 4,38
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
EUR 8,45
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Ajouter au panierEtat : Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!
EUR 18,11
Autre deviseQuantité disponible : 4 disponible(s)
Ajouter au panierEtat : New. pp. 724.
EUR 51,73
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Ajouter au panierHardcover. Etat : New.
EUR 120,23
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Good. 13. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
EUR 120,69
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Ajouter au panierEtat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
EUR 122,07
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Ajouter au panierEtat : New.
EUR 138,96
Autre deviseQuantité disponible : 3 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 143,45
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Ajouter au panierEtat : New.
EUR 128,94
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
EUR 144,38
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Ajouter au panierEtat : New. In.
EUR 142,32
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Ajouter au panierPaperback. Etat : New.
EUR 143,40
Autre deviseQuantité disponible : 17 disponible(s)
Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 177,95
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Ajouter au panierPaperback. Etat : Brand New. 13 edition. 768 pages. 9.90x7.90x1.00 inches. In Stock.
EUR 155,97
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierEtat : New. David A. Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the stud.
EUR 214,19
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. Brand new! Please provide a physical shipping address.
Edité par John Wiley and Sons Inc, US, 2020
ISBN 10 : 1119497582 ISBN 13 : 9781119497585
Langue: anglais
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
EUR 229,93
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : New. Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within-and value to-an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they've learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
Edité par John Wiley and Sons Inc, US, 2020
ISBN 10 : 1119497582 ISBN 13 : 9781119497585
Langue: anglais
Vendeur : Rarewaves.com UK, London, Royaume-Uni
EUR 215,26
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : New. Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within-and value to-an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they've learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
EUR 440,53
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : new. New Copy. Customer Service Guaranteed.