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Strategic Copywriting: How to Create Effective Advertising
Langue: anglais
Edité par Rowman & Littlefield Publishers, 2004
ISBN 10 : 074253068X ISBN 13 : 9780742530683
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Membre d'association : ABAA ILAB
Évaluation du vendeur 5 sur 5 étoiles
EUR 5,42
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Strategic Copywriting : How to Create Effective Advertising
Langue: anglais
Edité par Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10 : 074253068X ISBN 13 : 9780742530683
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 5,66
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Strategic Copywriting : How to Create Effective Advertising
Langue: anglais
Edité par Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10 : 074253068X ISBN 13 : 9780742530683
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 5,66
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Strategic Copywriting : How to Create Effective Advertising
Langue: anglais
Edité par Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10 : 074253068X ISBN 13 : 9780742530683
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 5,66
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Strategic Copywriting: How to Create Effective Advertising
Langue: anglais
Edité par Rowman & Littlefield Publishers, 2004
ISBN 10 : 074253068X ISBN 13 : 9780742530683
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 6,81
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Langue: anglais
Edité par Rowman & Littlefield Publishers, 2004
ISBN 10 : 074253068X ISBN 13 : 9780742530683
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 6,81
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Langue: anglais
Edité par Rowman & Littlefield Publishers, 2004
ISBN 10 : 074253068X ISBN 13 : 9780742530683
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 6,81
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Langue: anglais
Edité par Rowman & Littlefield Publishers, 2004
ISBN 10 : 074253068X ISBN 13 : 9780742530683
Vendeur : The Maryland Book Bank, Baltimore, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 3,31
Expédition à EUR 3,99
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : Very Good. Used - Very Good.
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Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers
Langue: anglais
Edité par McFarland & Company, Inc., 1997
ISBN 10 : 0786403659 ISBN 13 : 9780786403653
Vendeur : Zubal-Books, Since 1961, Cleveland, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 6,13
Expédition à EUR 3,82
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. 227 pp., hardcover, NEW!! - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
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Literary Journalism : A Biographical Dictionary of Writers and Editors
Langue: anglais
Edité par Bloomsbury Publishing Plc, 1996
ISBN 10 : 0313299498 ISBN 13 : 9780313299490
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 12,75
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Langue: anglais
Edité par Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10 : 0742538362 ISBN 13 : 9780742538368
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 14,63
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Langue: anglais
Edité par Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10 : 0742538362 ISBN 13 : 9780742538368
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 14,63
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Langue: anglais
Edité par Rowman & Littlefield Publish, 2006
ISBN 10 : 0742538362 ISBN 13 : 9780742538368
Vendeur : Half Price Books Inc., Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 11,59
Expédition à EUR 2,97
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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The Rise of Advertising in the United States : A History of Innovation To 1960
Langue: anglais
Edité par Bloomsbury Publishing USA, 2012
ISBN 10 : 0810884062 ISBN 13 : 9780810884069
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Edition originale
EUR 17,44
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Rise of Advertising in the United States : A History of Innovation To 1960
Langue: anglais
Edité par Bloomsbury Publishing USA, 2014
ISBN 10 : 1442244380 ISBN 13 : 9781442244382
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 20,99
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Rise of Advertising in the United States : A History of Innovation To 1960
Langue: anglais
Edité par Bloomsbury Publishing USA, 2012
ISBN 10 : 0810884062 ISBN 13 : 9780810884069
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Edition originale
EUR 15,69
Expédition à EUR 5,72
Expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Strategic Copywriting: How to Create Effective Advertising
Langue: anglais
Edité par Rowman & Littlefield Publishers, Inc., 2004
ISBN 10 : 074253068X ISBN 13 : 9780742530683
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 14,45
Expédition à EUR 7,17
Expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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The Rise of Advertising in the United States: A History of Innovation to 1960
Langue: anglais
Edité par Rowman & Littlefield Publishers, Lanham, MD, 2014
ISBN 10 : 1442244380 ISBN 13 : 9781442244382
Vendeur : Conover Books, Martinsville, VA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Edition originale
EUR 17,50
Expédition à EUR 4,24
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierSoft cover. Etat : Good. 1st Edition. Ex-library with the usual library markings (if not for the library markings this copy would be graded in fine condition); overall a nice used copy! Black and white wrapper with red and black lettering. 198 historical and informative pages! "In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: · P. T. Barnum, master of the advertising "gimmick" · Lydia Pinkham, queen of the patent medicine cure · John Wanamaker, progenitor of modern retail advertising · Albert Lasker, the formulator of "reason why" advertising · Stanley Resor, the consummate market researcher · Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.".
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American Naturalistic and Realistic Novelists: A Biographical Dictionary
Vendeur : suffolkbooks, Center moriches, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
EUR 19,10
Expédition à EUR 3,39
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierhardcover. Etat : Very Good. Fast Shipping - Safe and Secure 7 days a week!
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American Naturalistic and Realistic Novelists : A Biographical Dictionary
Langue: anglais
Edité par Bloomsbury Publishing Plc, 2001
ISBN 10 : 0313315728 ISBN 13 : 9780313315725
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 18,78
Expédition à EUR 5,72
Expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Rise of Advertising in the United States: A History of Innovation to 1960
Langue: anglais
Edité par Rowman & Littlefield Publishers, 2014
ISBN 10 : 1442244380 ISBN 13 : 9781442244382
Vendeur : Reader's Corner, Inc., Raleigh, NC, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Edition originale
EUR 21,45
Expédition à EUR 4,67
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierTrade Paperback. Etat : Near Fine. First Edition. With a curl of the cover, otherwise a fine first edition paperback copy, white spine. A history of ads is more interesting than the ads.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Langue: anglais
Edité par Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10 : 0742538362 ISBN 13 : 9780742538368
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 21,33
Expédition à EUR 5,72
Expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Langue: anglais
Edité par Rowman & Littlefield Publishers, 2006
ISBN 10 : 0742538362 ISBN 13 : 9780742538368
Vendeur : GridFreed, San Diego, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 22,85
Expédition à EUR 5,91
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : New. In shrink wrap. Looks like an interesting title!
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Dictionary of Literary Biography Volume 190 British Reform Writers, 1832-1914
Vendeur : Harry Alter, Sylva, NC, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
EUR 30,63
Expédition à EUR 3,36
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierhardcover, Etat : Very Good, Gale Research, Detroit, c.1998, 1st., 8-1/2"x11-1/4", cloth, 442pp., ex-lib.- sp label, pocket, stamps, VG $.
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Literary Journalism: A Biographical Dictionary of Writers and Editors
Vendeur : Violet's Bookstack, Ontario, ON, Canada
Évaluation du vendeur 5 sur 5 étoiles
EUR 28,01
Expédition à EUR 9,35
Expédition depuis Canada vers Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierCloth Hard Cover. Etat : Very Good. No Jacket. 326pp, index,
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Strategic Copywriting
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
Évaluation du vendeur 5 sur 5 étoiles
EUR 32,72
Expédition à EUR 6,80
Expédition depuis Italie vers Etats-UnisQuantité disponible : 5 disponible(s)
Ajouter au panierEtat : new.
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Personalities and Products : A Historical Perspective on Advertising in America
Langue: anglais
Edité par Bloomsbury Publishing USA, 1998
ISBN 10 : 0313303649 ISBN 13 : 9780313303647
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 41,54
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Personalities and Products : A Historical Perspective on Advertising in America
Langue: anglais
Edité par Bloomsbury Publishing USA, 1998
ISBN 10 : 0313303649 ISBN 13 : 9780313303647
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 41,54
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Strategic Copywriting
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
EUR 41,64
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback. Etat : New. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what works-or doesn't-and why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising.
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Strategic Copywriting (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
EUR 41,65
Livraison gratuite
Expédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : new. Paperback. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what worksor doesntand why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
