Edd applegate (228 résultats)
- Couverture souple
Vendeur : Greenworld Books, arlington, TX, Etats-UnisGreenworld Books
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 5,19
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 5,68
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 2 disponible(s)
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Vendeur : 3Brothers Bookstore, Egg harbor township, NJ, Etats-Unis3Brothers Bookstore
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 7,37
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Etat : good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.
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Vendeur : HPB-Movies, Dallas, TX, Etats-UnisHPB-Movies
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 4,18
EUR 3,23 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-UnisThriftBooks-Atlanta
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 7,72
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-UnisThriftBooks-Dallas
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 7,72
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Langue : anglais
Edité par Rowman & Littlefield Publishers, Incorporated 2004
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Vendeur : Better World Books: West, Reno, NV, Etats-UnisBetter World Books: West
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 8,03
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Langue : anglais
Edité par Rowman & Littlefield Publishers, Incorporated 2004
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Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 8,17
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 2 disponible(s)
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Couverture souple
Vendeur : The Maryland Book Bank, Baltimore, MD, Etats-UnisThe Maryland Book Bank
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 4,21
EUR 4,04 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
paperback. Etat : Very Good. Used - Very Good.
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Vendeur : Goodwill of Greater Milwaukee and Chicago, Racine, WI, Etats-UnisGoodwill of Greater Milwaukee and Chicago
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 5,87
EUR 2,58 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Etat : good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have mi…nimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.
- Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-UniWeBuyBooks
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 1,57
EUR 7,77 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Langue : anglais
Edité par Rowman & Littlefield Publishers, Incorporated 2004
- Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-UniBetter World Books Ltd
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 5,57
EUR 5,78 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Couverture souple
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-UnisThriftBooks-Dallas
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 13,28
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Langue : anglais
Edité par Rowman & Littlefield Publishers, Incorporated 2006
- Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 13,37
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Couverture souple
Vendeur : Half Price Books Inc., Dallas, TX, Etats-UnisHalf Price Books Inc.
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 11,75
EUR 3,01 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Langue : anglais
Edité par Rowman & Littlefield Publishers, Lanham, MD 2014
- Couverture souple
- Édition originale
Vendeur : Conover Books, Martinsville, VA, Etats-UnisConover Books
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Satisfaisant
EUR 17,74
EUR 4,30 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Soft cover. Etat : Good. 1st Edition. Ex-library with the usual library markings (if not for the library markings this copy would be graded in fine condition); overall a nice used copy! Black and white wrapper with red and black lettering. 198 historical and informative pages! "In this unique work of scholarship, Edd Applegate s…urveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: · P. T. Barnum, master of the advertising "gimmick" · Lydia Pinkham, queen of the patent medicine cure · John Wanamaker, progenitor of modern retail advertising · Albert Lasker, the formulator of "reason why" advertising · Stanley Resor, the consummate market researcher · Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.".
- Couverture souple
Vendeur : GridFreed, San Diego, CA, Etats-UnisGridFreed
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 17,70
EUR 5,99 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
paperback. Etat : New. In shrink wrap. Looks like an interesting title.
- Couverture souple
- Édition originale
Vendeur : Reader's Corner, Inc., Raleigh, NC, Etats-UnisReader's Corner, Inc.
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Bon
EUR 21,74
EUR 4,74 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Trade Paperback. Etat : Near Fine. Etat de la jaquette : wraps. First Edition. With a curl of the cover, otherwise a fine first edition paperback copy, white spine. A history of ads is more interesting than the ads.
Autres images- Couverture souple
Vendeur : Bookbot, Prague, Rébublique tchèqueBookbot
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Très bon
EUR 9,89
EUR 20,99 expéditionExpédition depuis Rébublique tchèque vers Etats-UnisQuantité disponible : 1 disponible(s)
Softcover. Etat : Fine. Abnutzung / Risse - leicht; Gebrochener Buchrucken / Seiten oder Softcover umgeknickt. (login required)(pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making p…rocess. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
- Couverture rigide
Vendeur : Violet's Bookstack, Ontario, ON, CanadaViolet's Bookstack
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Occasion - Assez bon
EUR 28,39
EUR 9,47 expéditionExpédition depuis Canada vers Etats-UnisQuantité disponible : 1 disponible(s)
Cloth Hard Cover. Etat : Very Good. No Jacket. 326pp, index.
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Vendeur : INDOO, Avenel, NJ, Etats-UnisINDOO
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 40,48
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 20 disponible(s)
Etat : New.
- Couverture souple
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 40,51
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Paperback. Etat : new. Paperback. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explain…s core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what worksor doesntand why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Vendeur : Rarewaves.com USA, London, LONDO, Royaume-UniRarewaves.com USA
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 40,52
Frais de port gratuitsExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : Plus de 20 disponibles
Paperback. Etat : New. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core prin…ciples that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what works-or doesn't-and why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising.
- Couverture souple
Vendeur : Brook Bookstore On Demand, Napoli, NA, ItalieBrook Bookstore On Demand
Contacter le vendeurVendeur avec une évaluation de 3 étoilesEtat: Neuf
EUR 33,06
EUR 6,80 expéditionExpédition depuis Italie vers Etats-UnisQuantité disponible : 5 disponible(s)
Etat : new.
- Couverture souple
Vendeur : PBShop.store US, Wood Dale, IL, Etats-UnisPBShop.store US
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 43,01
Frais de port gratuitsExpédition nationale : Etats-UnisQuantité disponible : 15 disponible(s)
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.
- Couverture rigide
Vendeur : Zubal-Books, Since 1961, Cleveland, OH, Etats-UnisZubal-Books, Since 1961
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 39,92
EUR 3,88 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Etat : New. 227 pp., hardcover, NEW!! - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
- Couverture souple
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 39,04
EUR 5,80 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 15 disponible(s)
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.
- Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 43,80
EUR 2,27 expéditionExpédition nationale : Etats-UnisQuantité disponible : 8 disponible(s)
Etat : New.
- Couverture rigide
Vendeur : Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Royaume-UniHay-on-Wye Booksellers
Contacter le vendeurVendeur avec une évaluation de 4 étoilesEtat: Occasion - Très bon
EUR 16,80
EUR 28,91 expéditionExpédition depuis Royaume-Uni vers Etats-UnisQuantité disponible : 1 disponible(s)
Etat : Fine. Unused, some outer pages have minor shelf wear, otherwise the book is in like new condition inside and out.
- Couverture rigide
Vendeur : Broad Street Books, Branchville, NJ, Etats-UnisBroad Street Books
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
EUR 44,32
EUR 4,26 expéditionExpédition nationale : Etats-UnisQuantité disponible : 1 disponible(s)
Hardcover. Etat : New. Brand New Hardcover Book, Blue cloth boards with gilt lettering.
