Glazer aaron (39 résultats)

Etat : Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Etat : like_new. This book is in Like New condition. It is unused, but has a remainder mark on the edge of the pages. Otherwise it is a new book.

Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

hardcover. Etat : Near Fine. Condition Notes: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.

Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Etat : New. Main. Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom. …

Paperback. Etat : new. Paperback. Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. Today's fans go well beyond geeks - they're equally valuable to Starbucks as to Star Wars and to Chanel as to Chelsea FC. The ubiquitous plea to 'Like us on Facebook' heralds the beginning of a new reality: consumers buy a product, but fans make a product more buyable.An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most- admired brands, experts Zoe Fraade-Blanar and Aaron Glazer delve into the sociology and psychology of fan culture, and how it can change the way business works.The internet has given businesses ways to talk directly to their fans, hear their needs and desires, and react in real time. Never before have fans had so much clout with companies, often collaborating to design the products they want. And this cycle is only set to continue. As the authors reveal, we are entering an age of fandom convergence - one in which fan activities and communities become intrinsic to the brand experience. Practical, investigative and reflective, Superfandom is an indispensable guide to this new world. An in-depth look at the explosion of fandom, and how fans are transforming the future of business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

Etat : New.

Etat : New.

Etat : New.

Etat : As New. Unread book in perfect condition.

Trade Paperback. Etat : Brand New. main edition. 336 pages. 7.80x5.08x0.79 inches. In Stock.

Hardback. Etat : New. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations-from traditional businesses to tech startups-direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love.In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks-it's also easier than ever for companies to lose their audience's trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game.Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom's history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom-the activities we perform to show we belong to a group of people with common interests-may be as old as culture itself.For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.…

Etat : Very Good. : Superfandom explora cómo nuestras obsesiones están cambiando lo que compramos y quiénes somos. Un análisis profundo de la cultura del fandom y su impacto en la sociedad actual. EAN: 9781781255339 Tipo: Libros Categoría: Arte y Cultura Título: Superfandom Autor: Zoe Fraade-Blanar| Aaron M. Glazer Idioma: en Páginas: 336 Formato: Tapa blanda Año de publicación: 2017.…

Hardcover. Etat : Very Good. Hardcover and jacket. Unread shop stock with one or two instances of minor exterior wear from storage. Interior pristine. TS. Used.

Etat : New. In English.

Paperback. Etat : New.

Paperback. Etat : New.

Hardback. Etat : New. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations-from traditional businesses to tech startups-direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love.In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks-it's also easier than ever for companies to lose their audience's trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game.Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom's history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom-the activities we perform to show we belong to a group of people with common interests-may be as old as culture itself.For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.…

Etat : New.

Paperback. Etat : Good. First Edition. Volume 97, 3 Fall 2002. Articles in addition to above.

Etat : As New. Unread book in perfect condition.

Etat : New. Num Pages: 336 pages. BIC Classification: KC. Dimension: 235 x 155. Weight in Grams: 666. . 2017. Hardback. . . . .

paperback. Etat : Good. Ex-library book, usual marking. Clean copy in good condition. Quick dispatch from UK seller.

Etat : New. Num Pages: 336 pages. BIC Classification: KC. Dimension: 235 x 155. Weight in Grams: 666. . 2017. Hardback. . . . . Books ship from the US and Ireland.