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Edité par Packt Publishing 7/28/2020, 2020
ISBN 10 : 1839211385 ISBN 13 : 9781839211386
Langue: anglais
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EUR 38,60
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Ajouter au panierPaperback or Softback. Etat : New. The Data Analysis Workshop: Solve business problems with state-of-the-art data analysis models, developing expert data analysis skills along the w 2.34. Book.
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Edité par Packt Publishing 2020-07, 2020
ISBN 10 : 1839211385 ISBN 13 : 9781839211386
Langue: anglais
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Edité par Packt Publishing Limited, GB, 2021
ISBN 10 : 1800560478 ISBN 13 : 9781800560475
Langue: anglais
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
EUR 58,88
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Ajouter au panierPaperback. Etat : New. Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming languageKey FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook DescriptionUnleash the power of data to reach your marketing goals with this practical guide to data science for business.This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is forThis marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path.Basic prior knowledge of Python and experience working with data will help you access this book more easily.
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EUR 42,96
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EUR 44,74
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Ajouter au panierEtat : New. This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You ll learn how to analyze sales, understand customer data, predict outcomes, and pres.
EUR 44,74
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Ajouter au panierEtat : New. Über den AutorrnrnGururajan Govindan is a data scientist, intrapreneur, and trainer with more than 7 years of experience working across domains such as finance and insurance. He believes that asking the right question solves most problems a.
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EUR 70,27
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Edité par Packt Publishing Limited, GB, 2021
ISBN 10 : 1800560478 ISBN 13 : 9781800560475
Langue: anglais
Vendeur : Rarewaves.com UK, London, Royaume-Uni
EUR 54,42
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Ajouter au panierPaperback. Etat : New. Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming languageKey FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook DescriptionUnleash the power of data to reach your marketing goals with this practical guide to data science for business.This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is forThis marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path.Basic prior knowledge of Python and experience working with data will help you access this book more easily.
Edité par Packt Publishing Limited, 2020
ISBN 10 : 1839211385 ISBN 13 : 9781839211386
Langue: anglais
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
EUR 48,03
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Ajouter au panierPAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Edité par Packt Publishing Limited, 2020
ISBN 10 : 1839211385 ISBN 13 : 9781839211386
Langue: anglais
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Edité par Packt Publishing, Limited, 2020
ISBN 10 : 1839211385 ISBN 13 : 9781839211386
Langue: anglais
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EUR 47,50
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Edité par Packt Publishing Limited, 2020
ISBN 10 : 1839211385 ISBN 13 : 9781839211386
Langue: anglais
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EUR 44,31
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Ajouter au panierPaperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 526.
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