Vendeur : SecondSale, Montgomery, IL, Etats-Unis
EUR 3,39
Autre deviseQuantité disponible : 3 disponible(s)
Ajouter au panierEtat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
EUR 3,41
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
Vendeur : Jenson Books Inc, Logan, UT, Etats-Unis
EUR 3,91
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierhardcover. Etat : Very Good. A clean, cared for item that is unmarked and shows limited shelf wear.
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
EUR 5,22
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Good condition. No Dust Jacket A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
EUR 5,22
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
EUR 5,23
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2.
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
EUR 5,23
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.2.
Edité par Wiley & Sons, Incorporated, John, 2007
ISBN 10 : 0470051051 ISBN 13 : 9780470051054
Langue: anglais
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
EUR 6,14
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Used book that is in clean, average condition without any missing pages.
Edité par Wiley & Sons, Incorporated, John, 2007
ISBN 10 : 0470051051 ISBN 13 : 9780470051054
Langue: anglais
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
EUR 6,14
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Edité par Wiley & Sons, Incorporated, John, 2007
ISBN 10 : 0470051051 ISBN 13 : 9780470051054
Langue: anglais
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
EUR 3,97
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Vendeur : Gulf Coast Books, Cypress, TX, Etats-Unis
EUR 17,42
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierhardcover. Etat : New.
Vendeur : El Gato de Papel, MOUNTAINSIDE, NJ, Etats-Unis
Edition originale
EUR 17,43
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : New. Etat de la jaquette : New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
EUR 25,14
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : Best Price, Torrance, CA, Etats-Unis
EUR 22,09
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : New. SUPER FAST SHIPPING.
Vendeur : Antiquariat Buchhandel Daniel Viertel, Diez, Allemagne
EUR 3,50
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : Sehr gut. Auflage: 1. 320 Seiten in gutem Zustand 24910 ISBN 9780470051054 Sprache: Englisch Gewicht in Gramm: 528 16,3 x 2,9 x 23,6 cm, Gebundene Ausgabe.
EUR 31,06
Autre deviseQuantité disponible : 3 disponible(s)
Ajouter au panierEtat : New. pp. xvi + 302 Illus.
EUR 40,06
Autre deviseQuantité disponible : 3 disponible(s)
Ajouter au panierEtat : New. pp. xvi + 302.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 29,42
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New. In.
Vendeur : LiLi - La Liberté des Livres, CANEJAN, France
EUR 5,55
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierEtat : fine. Le livre peut montrer des signes d'usure dus a son utilisation : des defauts esthetiques tels que des rayures, des bosses, des coins endommages ou porter des annotations, peut avoir des traces d'humidite. Certaines pieces peuvent etre manquantes. vendeur professionnel; envoi soigne dans les 24/48h.