Hart susannah murphy john (15 résultats)

Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Etat : Good. Good condition. Light wear to boards. Content is clean and bright. DJ with some edge wear, small tears and creasing.

Trade Paperback. Etat : Good. 224 pages.

hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Etat : New.

Hardback. Etat : New. From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.…

Etat : New. In English.

Etat : New. 1997. New. hardcover. . . . . .

Hardback. Etat : New. From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.…

Etat : New. 1997. New. hardcover. . . . . . Books ship from the US and Ireland.

Gebunden. Etat : New. KlappentextFrom new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of brand experts, .

Hardcover. Etat : Brand New. 224 pages. 9.75x6.75x0.75 inches. In Stock.

Buch. Etat : Neu. Neuware - From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of 'brand experts,' this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers How has the concept of branded goods been extended successfully to embrace services and other less tangible 'products' How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies. …

HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.