Haynes douglas e (174 résultats)

Paperback. Etat : Good. First. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

paperback. Etat : Very Good.

paperback. Etat : Very Good. Very Good. Lightly used, may have light reading wear and/or publisher's or previous owner's markings, but NO markings in text. Pasadena's finest new and used bookstore since 1992.

Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Soft cover. Etat : New. ISBN:9789354358159.

Etat : As New. Unread book in perfect condition.

Hardcover. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

hardcover. Etat : As New.

Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New.

Paperback. Etat : New. This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations.Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.…

First Edition. Fine cloth copy in a near fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 363 pages; Description: xi, 363 p. : maps ; 24 cm. Includes bibliographical references (p. 341-356) and index. Subjects: Elite (Social sciences) --India --Surat --History. Surat (India) --Social conditions. Surat (India) --Politics and government. 1 Kg. …

Paperback or Softback. Etat : New. The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality. Book.

Etat : As New. Unread book in perfect condition.

Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780520075856.…

Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0520075854.…

Etat : New.

Paperback or Softback. Etat : New. Small Town Capitalism in Western India. Book.

First Edition. Fine cloth copy in a near fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 363 pages; Description: xi, 363 p. : maps ; 24 cm. Includes bibliographical references (p. 341-356) and index. Subjects: Elite (Social sciences) --India --Surat --History. Surat (India) --Social conditions. Surat (India) --Politics and government. 1 Kg. …

x + 310pp, index, very good copy in dustjacket. "Covering groups from peasants to urban laborers, and from women to merchants, the essays in this volume depict a rich variety of non-confrontational forms of resistance and contestatory behaviors that challenge our usual assumptions about the overt nature of resistance to dominant powerholders. Taken together, the essays suggest that a much wider range of socio-cultural practices must be taken into account if we wish to understand how the world of dominated groups is constrained, modified and conditioned by power relations. Topics range from the form of resistance represented by the lifestyle of the courtesans of Lucknow (Veena Oldenberg), to the interaction between overt and indirect resistance by millworkers of Bombay (Raj Chandavarkar), and the indirect way of influencing political events exercised by merchants who did not want to appear dominant. Unconventional sources and methods have been used to supplement traditional archival research, such as the analysis of three forms of an origin myth to illustrate the ways in which the very act of narrativizing an event automatically provides contestation (Gyan Prakash)." Publisher's description.…

Etat : New. In English.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : New.

Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Etat : As New. Unread book in perfect condition.

Etat : As New. Unread book in perfect condition.

Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0520067258.…