huang shui ceng xiu qin (4 résultats)

paperback. Etat : New. Language:Chinese.Paperback. Pub Date: 2024-01 Publisher: Xiamen University Press This textbook explores the psychological laws that exist in the process of advertising activities and examines the entire process of advertising activities from the perspective of consumers. The book has seven chapters. Chapter 1 is an introduction. introducing the research objects and research fields of advertising psychology; Chapter 2 introduces the psychological basis of advertising strategies; Chapter 3 intr.

paperback. Etat : New. Paperback. Pub Date: 2021-08-01 Pages: 419 Language: Chinese Publisher: Xiamen University Press. in the fifth edition of Advertising Psychology. keeps up with the development of the times and the progress of new research. mainly in the following aspects Adjustments and changes.?The first is to delete outdated cases and materials. and replace with new media advertising cases and new consumer behavior materials that young students often come into contact with; the second is to introduce new phe.

paperback. Etat : New. Language:Chinese.Paperback. Pub Date: 1900-01-01 Pages: 324 Publisher: Higher Education Press This book has been included in the Tenth Five-Year Plan and Twelfth Five-Year Plan national planning textbooks.?From the perspective of advertising operations. this book measures the psychological basis of advertising strategies. the psychological basis and methods of advertising planning. the principles and methods of advertising persuasion. the psychological laws of advertising performance. the psy.

paperback. Etat : New. Paperback. Pub Date: 2017-01-01 Pages: 420 Language: Chinese Publisher: xiamen university press in the fourth edition of the advertisement psychology. we follow the time development and the new research progress. mainly in the following aspects do the corresponding adjustment and change.One is to remove old cases and data. replace the new media advertising on young students often contact.