ladislav sutnar knud lönberg holm (4 résultats)

Hardcover. Etat : Gut. Etat de la jaquette : Gut. 1. Auflage. Hardcover with viro binding. Unpaginated. 31 × 24 cm 108 pages.

Hardcover. Etat : Very good condition. First edition. Oblong Quarto. Unpaginated. Original spiral-bound cream boards with modern design in color on cover reverse white lettering on red label of spiral, in original tan dustjacket with cutout as issued. Inside covers black with transparent, citrus colored plastic sheet endpaper. Modern title page design in silver, black and white. Sequel to the vastly popular 1944 publication of Catalog Design. The reception of that publication and subsequent research in the design of industrial product information have "fertilized the development of the present and more ample study, Catalog Design Progress. While its larger format physically permits the introduction of new material, here analyzed with a concreteness not possible before, this volume carries implications less evident in the earlier work." (Publisher). Design manual for, and published by Sweet's Catalog Service merging the views of two outstanding minds, the famed Czech Modernist designer Ladislav Sutnar and the Danish-American architect Knud Lönberg-Holm, an exponent of information design and mentor of Buckminster Fuller. Text in English. Dustjacket with half an inch closed tear at lower left corner of cutout, small chip at bottom of flap fold of back cover. Very light staining on front cover, back cover with some rubbing and light staining. Folding edges rubbed and with minor damage. Boards of binding with light wear and sunning along edges. Block with very light age-toning.

4to (210 x 150 mm; 8¼ x 6 in.). 36 leaves, unpaginated. Original printed boards, yellow endpapers, spiral bound. Pale marginal dampstain at end, light soiling to boards. FIRST EDITION. A scarce survival, and an important work from two of the great pioneers in the fields of information design and information architecture. "For a wide range of American businesses, Sutnar developed graphic systems that clarified vast amounts of complex information, transforming business data into digestible units. He was the man responsible for putting the parentheses around American telephone area-code numbers when they were first introduced" (AIGA National Design Center). "An émigré to America in 1923, Lönberg-Holm was a fundamental correspondent with prominent European architects and their modernist counterparts in the U.S. Beginning in the late 1930s, Lönberg-Holm was the Director of Research for Sweet's Catalog Service, a division of F. W. Dodge Corporation in New York. Then as now, Sweet's was a clearing house for trade and industry catalogs selling common and arcane building, plumbing, electrical, and other construction supplies, to architects, contractors, and craftsmen" (Steven Heller, The Graphic Design Reader, 1999).

LÖNBERG-HOLM, Knud and Ladislav SUTNAR. Catalog Design. 72 pp., illustrated throughout. 8vo, bound in publisher's spiral; bound boards, in a new cloth folding box, New York: Sweet's Catalog Service, a division of F. W. Dodge Corporation, 1944. An immaculate copy of a fragile work rarely found thus. This is the first of Sutnar's three groundbreaking works on design. Catalog Design introduced the basic concepts in catalog design. Designing Information applied the basic concepts of information design to a broader range, and lastly Catalog Design Progress further developed ideas in visual communication.